| |
© People
Menswear
Auckland, New Zealand
Graphic Design
The aim of the project was to design promotional graphic material for the brand and create mock-up samples to be used by the publishing company.
The general idea of the graphical material was expressed through the image of a letter in the envelope. A letter was used as a metaphor of the © people identity. A letter is - unexpected, pleasantly surprising, excites curiosity, conversational, uniting (connecting), multi-cultural, vintage, simple in construction and function, complex in purpose, etc.
The authentic characteristics of the envelope were taken as a basic inspiration and interpreted to create a contemporary, clean, intelligent, unique feel of the © people brand.
 |
The People's Journal, volume 1, Summer 2004
A book-diary, designed to convey the concept, meaning and story of the brand. A brochure, is smaller version of the book-diary, intended to be given away to customers in retail store |
 |
Message in a Pocket
Secret messages – are designed to be placed in a pocket of a ready garment for a customer to discover when a garment is bought or tried on. The messages are imitating handwritten vintage letters and discuss the peculiar features of a garment. |
 |
© People Swing Tags
A set of product-talkers that are attached to the swing tag of the garments, explaining the special features and details of garments (e.g. buttons, fabric, stitching, paneling, etc) |
Back to Portfolio
/ Home / About / Portfolio / Services / Contact / F.A.Q. /
Copyright VDNA Studio Pty Ltd 2007-2009
|
|
