VDNA STUDIO PTY LTD

General enquiries:
projects@vdna.com.au

Melbourne, Australia
Phone +61 3 9008 7906,
Fax +61 3 9018 4426

Sydney, Australia
Phone +61 2 9575 4827,
Fax +61 2 9012 0705

Auckland, New Zealand
Phone +64 9 925 5517

London, UK
Phone +44 20 3026 1942

The Baby Factory

Baby and Kidswear
www.babyfactory.co.nz
Auckland, New Zealand

Fashion and Textile Design

Seasonal collections for babies and infants (new born - 4 years), developed for an in-house brand RICOCHET.
Ranges are divided into groups by age and gender. Each group is featuring series of stories/themes which are reflecting the trends & directions in baby fashion of the current year.

RICOCHET is targeted for conservative, budget conscious consumer. In 2005 the brand has successfully introduced a more fashion oriented collections with more detailing and versatility in styling, but managed to keep its low price range policy that was expected by customers.

Since 2005 RICOCHET is widely advertised in printed media ('Little Treasures' magazine, NZ Herald, etc) and on NZ national television.

Baby and Infant Girls
'My Little Sweetheart' baby-girls range, Fall/Winter 2006	'Flower' girls range, Fall/Winter 2006
'Butterfly' baby-girls range, Fall 2006	'In My Dreams' girls range, Fall 2006

Baby and Infant Boys
'Polar Friends' baby-boys range, Fall/Winter 2006	'Little Dog' baby-boys range, Fall 2006
'Snow Boarding' boys range, Fall/Winter 2006

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